The journal
Notes from the lab.
Field notes on how we build, the tools we use, and what we believe about AI in product work.
6 min read
Why product teams should build with AI, not around it
The teams shipping the fastest aren't asking 'should we use AI?' — they're rebuilding their workflow with it at the center.
product workflow
4 min read
The prompt is the product
Stop treating prompts as throwaway strings. The prompt is your product spec, your design doc, and your QA all at once.
prompts engineering
8 min read
Behind the scenes: ILLUMINATE AI Mastery, Cohort 1
What we learned running our flagship 8-week cohort — what worked, what we changed, and what we're shipping in cohort 2.
cohort behind-the-scenes